Market Research Analysts and Marketing Specialists salary in United States
The median market research analysts and marketing specialists salary is $78,760 a year, from official US BLS OEWS (national, SOC 2018) data · updated May 2025.
Pay distribution · p10 to p90
Market Research Analysts and Marketing Specialists salary by region
Pay trend
Up 7.6% from 2023 to 2025.
Source: US BLS OEWS (national, SOC 2018) · updated May 2025 · methodology
Market Research Analysts and Marketing Specialists salary FAQs
What is the average Market Research Analysts and Marketing Specialists salary in United States?
The median Market Research Analysts and Marketing Specialists salary in United States is $78,760 per year, based on US BLS OEWS (national, SOC 2018) (updated May 2025). Half of market research analysts and marketing specialistss earn more than this and half earn less.
How much does a Market Research Analysts and Marketing Specialists earn per year in the US?
Pay typically ranges from about $43,390 for lower earners (10th percentile) to $155,480 for top earners (90th percentile), with a median of $78,760.
Do Market Research Analysts and Marketing Specialists salaries vary by region in the US?
Yes. Pay varies across United States - San Francisco-Oakland-Fremont, CA is among the highest at $123,250, with other areas sitting lower. See the regional breakdown above for the full picture.
Where does this Market Research Analysts and Marketing Specialists salary data come from?
These figures come from official statistics - US BLS OEWS (national, SOC 2018), last updated May 2025. Rung only shows verified data and never invented or crowd-sourced numbers.